Social media can be a great way to connect with others and share your thoughts, but it can also be time-consuming. The good news is that there are a ton of tools to help you manage your social media accounts. Here are tools that will make your life easier as well as help build a stronger community online with your audience.
Twitter (Tailwind)
Tailwind is a Pinterest scheduler and management tool for Twitter. It allows you to schedule your posts on Twitter based on topics, hashtags, or even the time of the day, so you don’t have to spend hours trying to find a free moment during the day. The free version allows you three plans every month. The Pro Plan has a lot of great features that can help with social media management in Australia and allows for up to 15 posts per week. The Business Plan for Twitter has a lot of great features and allows for up to 30 posts per week.
Hootsuite (Buffer)
Hootsuite is a social media management tool that allows you to manage multiple accounts in one place. You can schedule posts, and add tabs to your dashboard to track mentions, search results, and view popular content on your network. The pro account offers a lot of great features and allows you to schedule up to 15 social media platforms. It also allows you to collaborate with other users and offers data statistics. The marketing plan is designed for marketers looking to optimise their social media management in Australia’s efforts. It allows for up to 30 social media accounts and does not have any additional features you can purchase.
Optimizely
Optimizely is a testing platform that allows you to A/B test your website, landing pages, emails and forms. You can run these tests on your existing campaigns, or on new ideas and campaigns. Optimizely allows you to create master pages and test multiple elements of each page at once. You can also save, export, and share all the data you collect such as analytics, heat maps, KPIs, and reports. You can then use this information to optimise and test different things for your single page or the entire website.
Buffer
Buffer is a social media management tool for Twitter, Facebook, LinkedIn, Google+, Instagram, and Pinterest. The free plan allows you to schedule up to five social media posts per day. The Pro plan allows you to schedule up to 15 posts per week and has many additional features. The Business plan allows you to manage more than 25 social profiles with over 200 social share buttons. It also allows analytics, heat maps (favicon tracking), KPIs, and reports. There are also premium plans that offer enterprise-level features and integration if you need them.
Grammarly (Followerwonk)
Grammarly helps you write correctly. It checks for grammar mistakes, punctuation errors, spelling problems, subject-verb agreement issues, and much more. The free version has a lot of great features, such as grammar checking and word count. There are premium plans available if you need additional features such as plagiarism detection and Word Cloud Providers.
Conclusion
Many social media tools use pop-ups, pop-unders, and malware. We want to prevent these from occurring in the first place. Avoid third-party social media management tools and ad networks when possible. When in doubt, delete your account and move on! You may even find that this will help you clean up your social content so you can focus more on building it organically, rather than trying to find time for a new set of software.