SEEK. EXPLORE. FIND. COLLECT.
Bowerbird… Held twice a year in Adelaide, our Autumn/Winter 2017 event was just held the weekend before Mothers Day.
Setting a new bar, with great feedback on organisation, quality of stalls, atmosphere, flow and numbers of visitors through. A bumper event all round!
Our next (Spring/Summer) event will be held 24 – 26 November
Please join our DESIGNERS MAILING LIST to be kept in the loop and notified when applications open VERY SOON.
ABOUT BOWERBIRD
Bowerbird Design Market is a curated event held twice a year in South Australia since 2009, celebrating high quality design and workmanship, fresh ideas and innovation. Now in our eighth year, we are the leading design market in South Australia, with a reputation for promoting and nurturing emerging and established Australian designers, makers and artists, who sell and promote their wares in a dynamic and inspiring environment to thousands of South Australian attendees each event.
Stallholders do not just receive a space, but a chance to become part of our design community and the support, exchange of ideas and opportunities this brings. We aim to foster our stallholders by providing information and access to tailored professional development workshops, and encouraging collaboration and networking opportunities at each event.
Bowerbird Design Market is an unmissable experience that attracts design-savvy consumers who are passionate about supporting small production runs and the handmade. We would love you to apply for our next event!
WHAT DO YOU RECEIVE AS A STALLHOLDER?
- . 3 days of promoting and selling to a large, established, enthusiastic and growing South Australian audience
- . Generous-sized stall hire with back stall fence, and white cardboard cladding provided
- . An event run by designers who have also been stallholders. A venue that’s thoughtfully designed and high quality curated stalls
- . Hireable extras such as trestles, clothing racks, chairs and power
- . A listing and image on our website designer directory in the lead up to, during and post event
- . A listing and image in our Bowerbird booklet, provided free to visitors and used for post-event sales
- . The benefits of our event promotion and additional media and advertising opportunities
- . Easy and accessible bump in and bump out
- . Access to complimentary professional workshops, such as visual merchandising, signage, photography, selling + wholesaling
- . The availability of great food and coffee, and an invitation to our Stallholder Drinks on the Saturday night of the event
- . A promotional pack which will guide you to promote your involvement and make the most of your market experience
- . Friendly, helpful support
EVENT MARKETING AND PROMOTION
We engage in a comprehensive calendar of strategic online and print advertising and editorial, social media promotions, radio, marketing and public relations to raise awareness about our creative stallholders and the event. We continue to grow our investment in time and expenditure to increase the reach and audience of Bowerbird, and believe in telling Bowerbird’s story and the skills, craft and story of the designers taking part. We do this through the following platforms for each market:
- . Extensive social media promotion to our audience of over 27,000 online followers (Facebook + Instagram)
- . Wide-reaching advertising and editorial campaign across South Australian media.
- . Press and photo opportunities featuring stallholders are coordinated with appropriate online and print publications in SA
- . A newly updated website, blog and e-newsletter
- . Engaging radio promotion and TV crews
- . Distribution of over 20,000 postcards and posters throughout metropolitan Adelaide in the months leading up to the market
- . Regular e-newsletters to our extensive mailing lists
- . Hosting online competitions and giveaways that promote stallholders, drive attendance and increase online engagement
- . Local collaborations and networking to spread awareness of the event further
APPLICATIONS + CRITERIA
Bowerbird stallholder applications open three to four months before each event with 150+ designer makers selected to take part in each three day program.
We invite Australian designers, makers and artists with high quality products and a professional approach to their business to apply.
All work must be designed (and preferably made) in Australia by the stallholder, and selection is based on high quality workmanship and fresh contemporary ideas.
A cohesive range, professional online presence, high quality images and stall presentation also influence selection.
Variety within each event, and between events, is also considered in bringing together an exciting range of furniture, ceramics, lighting, prints, paintings, photography, glassware, clothing, stationery, homewares, textiles, accessories and more.
Please join our DESIGNERS MAILING LIST to be kept in the loop and notified when applications open VERY SOON for our 24-26 November event. (Prices and further information will be available on our application form.)